Hanwha And OCI Aim For Increased Market Share Amidst US Solar Import Duties

Kenji Nakamura

4 min read

Post on May 30, 2025

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Hanwha's Strategies for US Market Penetration

Hanwha, a South Korean conglomerate, is employing a multi-pronged approach to increase its US solar market share despite import tariffs. This strategy focuses on two key pillars: expanding domestic manufacturing and leveraging existing US infrastructure.

Expanding Domestic Manufacturing Capabilities

To bypass the impact of import duties, Hanwha is heavily investing in US-based solar manufacturing facilities. This strategic move reduces reliance on imported components and allows them to compete more effectively on price. Local production also offers advantages in terms of logistics, faster delivery times, and responsiveness to the US market's specific needs.

• Increased production capacity in Georgia: Hanwha's significant investments in Georgia have resulted in a substantial increase in solar panel production capacity.
• Partnership with Qcells: This partnership leverages Qcells' expertise and existing infrastructure to rapidly scale up production and distribution.
• Reduced reliance on imports: By manufacturing domestically, Hanwha minimizes its exposure to import tariffs and supply chain disruptions. This enhances its price competitiveness and operational efficiency.

Leveraging Existing US Infrastructure and Partnerships

Hanwha isn't starting from scratch in the US market. It’s effectively using its pre-existing infrastructure and well-established partnerships to gain a foothold.

• Strong distribution network across key states: Hanwha boasts a robust distribution network covering several key states, ensuring efficient delivery of solar panels to installers and customers.
• Long-term partnerships with installers and developers: These established relationships provide access to significant project pipelines and secure a steady stream of business.
• Access to key project pipelines: Hanwha’s existing partnerships provide a direct pipeline to major solar projects, enabling rapid market penetration and faster ROI on its investments.

OCI's Approach to Navigating Import Duties and Gaining Market Share

OCI, another South Korean company, is focusing on its polysilicon production capabilities and strategic partnerships to conquer the US solar market.

Focusing on High-Efficiency Polysilicon Production

OCI's strategy revolves around producing high-efficiency polysilicon, a crucial raw material in solar panel manufacturing. By focusing on technological advancement and cost optimization in polysilicon production, OCI aims to remain competitive despite tariffs impacting finished solar panels.

• Advanced polysilicon production technology: OCI utilizes advanced technology to produce high-purity polysilicon with superior performance characteristics.
• Cost-effective manufacturing processes: OCI’s efficient manufacturing processes help them maintain price competitiveness despite the tariffs on imported solar panels.
• Reduced carbon footprint: OCI emphasizes sustainable and environmentally friendly polysilicon production, appealing to the growing demand for green energy solutions.

Strategic Partnerships and Supply Chain Optimization

OCI is actively forging strategic alliances with US solar panel manufacturers to mitigate the effects of import duties and enhance its market presence.

• Partnerships with key US solar manufacturers: These partnerships provide access to the US market and secure sales channels for OCI's polysilicon.
• Secure supply chains for polysilicon: Collaborations guarantee a steady supply of polysilicon to US manufacturers, reducing reliance on uncertain global supply chains.
• Enhanced competitiveness in the US market: By working closely with US manufacturers, OCI strengthens its overall position within the US solar ecosystem.

Conclusion: The Future of Hanwha and OCI in the US Solar Market

Both Hanwha and OCI are demonstrating remarkable resilience in the face of US solar import duties. Their strategies, focused on domestic manufacturing, strategic partnerships, and technological innovation, are paving the way for increased market share. While challenges remain, the opportunities within the burgeoning US solar energy sector are substantial. The ability to adapt and innovate will be critical for long-term success. Stay informed about the ongoing developments in the US solar market and the strategies of key players like Hanwha and OCI as they strive for increased market share. Follow our updates on the competition for "Hanwha and OCI US solar market share" dominance.