Quebec Marketing Firm Receives $330K From Via Rail For High-Speed Rail Campaign

Kenji Nakamura

5 min read

Post on May 30, 2025

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A Quebec marketing firm is poised to significantly impact the future of transportation in the province. Via Rail has awarded a substantial $330,000 contract to the agency to spearhead a comprehensive marketing campaign promoting its high-speed rail ambitions. This represents a major investment in public transportation marketing and underscores the growing importance of high-speed rail in Quebec's infrastructure development. This article delves into the details of this exciting partnership, exploring the chosen firm, the campaign strategy, and the broader implications for the future of high-speed rail in Quebec.

The Winning Firm: Unveiling the Quebec Marketing Agency

The winning bid was submitted by Stratégies Marketing Inc., a leading Quebec City-based marketing agency renowned for its innovative approaches and successful track record in the public sector. With over 15 years of experience, Stratégies Marketing Inc. has a strong reputation for crafting impactful campaigns that achieve measurable results. Their past successes include a highly effective public awareness campaign for the City of Quebec's new cycling infrastructure and a compelling digital marketing strategy that boosted tourism in the Charlevoix region. Located in the heart of Quebec City, the firm boasts a team of experts specializing in digital marketing, public relations, social media management, and strategic communications.

Stratégies Marketing Inc.'s key strengths that secured the Via Rail contract include:

• Deep understanding of the Quebec market: Intimate knowledge of local demographics and cultural nuances.
• Proven experience in public sector campaigns: A history of successful collaborations with government agencies.
• Innovative digital marketing expertise: Proficiency in leveraging cutting-edge technologies and platforms.
• Strong track record of delivering measurable results: A history of exceeding client expectations and KPIs.

The $330,000 Contract: Details of the Via Rail Agreement

The $330,000 contract awarded to Stratégies Marketing Inc. covers a 12-month period, from January 1, 2024 to December 31, 2024. The key deliverables include the development and execution of a comprehensive marketing campaign designed to increase public awareness and ridership of Via Rail's high-speed rail services. Key Performance Indicators (KPIs) will focus on website traffic, social media engagement, and ultimately, a measurable increase in ticket sales.

The campaign's scope encompasses the entire province of Quebec, targeting a broad demographic ranging from young professionals to families and senior citizens. Via Rail’s primary objectives for this campaign are:

• Increased ridership: A significant boost in passenger numbers on high-speed rail lines.
• Enhanced brand awareness: Greater public recognition and understanding of Via Rail's services.
• Positive public perception: Strengthening public opinion regarding the benefits of high-speed rail.

The marketing channels selected for this campaign include a multi-faceted approach utilizing digital marketing (social media, targeted online advertising, search engine optimization), print advertising (newspapers, magazines), and potential collaborations with key influencers and media outlets.

The High-Speed Rail Campaign Strategy: Marketing Tactics and Initiatives

Stratégies Marketing Inc. plans to employ a multi-pronged strategy focused on showcasing the convenience, speed, and sustainability of Via Rail's high-speed rail services. Specific tactics include:

• Targeted social media campaigns: Engaging content designed to resonate with specific demographics on platforms like Facebook, Instagram, and TikTok.
• Influencer marketing: Partnering with popular Quebec personalities to promote high-speed rail travel.
• Public relations outreach: Securing positive media coverage in major Quebec publications and news outlets.
• Interactive online experiences: Creating engaging online content, such as virtual tours and interactive maps, to highlight the benefits of high-speed rail.

The campaign’s messaging will focus on the time-saving benefits of high-speed rail, its environmental advantages, and its contribution to economic growth in Quebec. A key element of the campaign will be highlighting the convenience and ease of booking tickets through the Via Rail website and mobile app. This innovative approach incorporates user-friendly interfaces and interactive elements designed to appeal to a broad audience.

Impact and Future of High-Speed Rail in Quebec

This $330,000 marketing campaign has the potential to significantly impact public perception and ridership of Via Rail's high-speed rail services. A successful campaign could generate substantial economic benefits by boosting tourism and facilitating business travel within the province. The Quebec government's commitment to expanding high-speed rail infrastructure further emphasizes the importance of this initiative. This campaign is a crucial step in building public support for future expansion and investment in high-speed rail. The success of this campaign will be instrumental in shaping the future of high-speed rail development in Quebec and its potential role in the province's economic growth.

Conclusion

The $330,000 contract awarded to Stratégies Marketing Inc. by Via Rail marks a significant investment in promoting high-speed rail in Quebec. This comprehensive marketing campaign, with its innovative strategies and targeted approach, has the potential to transform public perception and significantly increase ridership. The success of this initiative will be crucial in shaping the future of high-speed rail in Quebec and its contribution to the province’s economic landscape. Stay updated on the progress of this exciting high-speed rail campaign in Quebec! Learn more about the innovative marketing strategies being employed to promote high-speed rail in Quebec and the important role of Quebec marketing firms in this crucial initiative.